About Us

Howdy, hello, good day... However you like to say it where you're from, welcome to East of Oklahoma.

Born in Yorkshire, UK, and raised on country music, we set out to create a western-inspired brand with both style and substance. The spark came at a Zach Bryan show in Hyde Park, surrounded by cliché Coors cowboys and throwaway western wear, we knew there had to be a better way to represent the spirit of the West.

So here we are - a little east of Oklahoma, but carrying the soul of the frontier wherever we go.

Western Roots. Worn Worldwide.